Beetle Cherry is well and truly a unique business. An illustrated wildlife park where you'll find a collection of prints, jewellery and homeware featuring endangered animals who can be 'adopted'. And by ‘adopting’ one of the animals you will directly be helping endangered animals in the wild as 10% of the profits go to selected wildlife charities. What an amazing cause and such a lovely way to make a difference.
The creative force behind Beetle Cherry is Claire and we instantly connected when we began working on the branding process. Claire had done a lot of initial work in terms of ideas on the branding, however was struggling to focus the creative and that's when she reached out for help from yours truly. After a number of chats and some pinning on our secret board the ideas started flowing and it wasn't long before the logo concepts started.
A bright, multi-coloured brand was definitely in order to complement Claire's beautiful illustrations. One of my favourite elements of the logo itself is the lowercase 'e' in cherry, which adds a nice little whimsical touch.