Moodboard . Cryptology

A few months ago I was approached to create a logo for a very interesting client with a pretty different brand and service, something I hadn't even heard of until recently ... an escape room. What's an escape room I hear you say? Well they are a type of physical adventure game where a group of people are locked in a room and have to use elements within the room to solve a number of puzzles, find clues and escape within a set time frame. Think Crystal Maze but without Richard O'Brien helping you out!

escaperoom-moodboard

We're aiming for a simple vector based look and feel with plenty of geometric patterns and shapes but also bringing in elements related to it's unique proposition. Think mazes, locks, keys and question marks a plenty.

 

I love the early stages of a branding project and working on a moodboard when you start to see all the parts come together. There were ideas a plenty with this one and I can't wait to show you more. Stay tuned for the full project (including a bit more on the process) soon.

 

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