Hello Sunshine . Project Spotlight
Hello Sunshine is the brainchild of the awesome Jo Want and is all about making people smile, whether it's with a piece of fun laser cut jewellery or a doodle. It's safe to say as soon as you meet Jo you can understand why she named her company Hello Sunshine, as it not only reflects Jo herself, but her brand and products as well. Founded in 2011, Hello Sunshine's signature style of laser cut jewellery and bespoke doodles have long been popular, but when Jo approached me to give the brand a complete refresh in line with her working full time on sunshine how could I resist?
It went without saying that yellow would remain a key part of the branding but we also wanted to create a more modern look and feel, yet not lose the handmade quality from the previous design which fits perfectly with the brand. So handmade in fact the logo even includes my own handwriting! Once the branding was complete, we moved on to packaging, thank you cards and the usual print and online collateral. Hello Sunshine is going from strength to strength and I cannot wait to see what we get up to next!