Hello Sunshine is the brainchild of the awesome Jo Want and is all about making people smile, whether it's with a piece of fun laser cut jewellery or a doodle. It's safe to say as soon as you meet Jo you can understand why she named her company Hello Sunshine, as it not only reflects Jo herself, but her brand and products as well. Founded in 2011, Hello Sunshine's signature style of laser cut jewellery and bespoke doodles have long been popular, but when Jo approached me to give the brand a complete refresh how could I resist?
It was pretty obvious that yellow would remain a key part of the branding but we also wanted to create a more modern look and feel, yet keep the handmade quality from the previous branding. So handmade in fact the logo even includes my own handwriting! Once the branding was complete, we moved on to packaging, thank you cards and even more print and online collateral.
In line with Jo's first ever trade fair in April 2016 we started cooking up plans for a number of projects including her incredibly exciting wholesale catalogue. A first for both Jo and myself but oh so much fun, with lots of awesome ideas and even getting to collaborate with Holly Booth on photography. We also got to work together on a number of other little projects for the trade fair including postcards for her visitors as well as a mailing list, order form and invoice template so every touch point was totally on brand. To say I LOVE working on all the extra branding collateral is an understatement, as it's so awesome to get the opportunity to expand the brand further and get to try out lots of different ideas.